{"id":1425,"date":"2024-10-26T10:33:36","date_gmt":"2024-10-26T07:33:36","guid":{"rendered":"https:\/\/rx-name.net\/blog\/?p=1425"},"modified":"2025-10-07T11:28:14","modified_gmt":"2025-10-07T08:28:14","slug":"how-to-create-a-valid-bimi-record-to-improve-email-deliverability-and-strengthen-brand-image","status":"publish","type":"post","link":"https:\/\/rx-name.net\/blog\/how-to-create-a-valid-bimi-record-to-improve-email-deliverability-and-strengthen-brand-image","title":{"rendered":"How to Create a Valid BIMI Record to Improve Email Deliverability and Strengthen Brand Image?"},"content":{"rendered":"\n
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How BIMI helps improve email deliverability and build brand trust<\/figcaption><\/figure>\n\n\n\n

BIMI (Brand Indicators for Message Identification) is a new standard that allows companies to display their logo in email clients, such as Gmail and Yahoo, next to the messages they send. This not only increases trust in emails but also helps combat phishing and spam. When users see a familiar logo, the likelihood of them opening the email significantly increases. Implementing BIMI can have a substantial impact on your brand’s reputation and improve email deliverability to the primary inbox instead of spam.<\/p>\n\n\n\n\n\n\n\n

Benefits of BIMI:<\/h3>\n\n\n\n

1. Increased brand trust.<\/strong> Emails with a verified logo are more positively perceived by users.<\/p>\n\n\n\n

2<\/strong>. Reduction in phishing attacks.<\/strong> The logo confirms that the email genuinely comes from the company and not from a malicious actor.<\/p>\n\n\n\n

3.<\/strong> Improved deliverability.<\/strong> Email providers prioritize messages from well-known brands with proper DNS records.<\/p>\n\n\n\n

RX-NAME<\/a> already uses BIMI. When they send emails to their clients, the recipient\u2019s inbox displays their logo. This enhances brand recognition, builds trust, and helps avoid important messages being flagged as spam.<\/p>\n\n\n\n

How to Create a Valid BIMI Record: Step-by-Step<\/h3>\n\n\n\n

1. Prepare your logo in SVG format<\/strong>.<\/p>\n\n\n\n

The logo must be in SVG format, adhering to specific requirements. It should be compact, free of animations and scripts, and meet BIMI criteria. For instance, RX-NAME\u2019s logo has been adapted for display in emails.<\/p>\n\n\n\n

2. Use DMARC to protect your domain<\/strong>.<\/p>\n\n\n\n

BIMI works only for domains with a properly configured DMARC (Domain-based Message Authentication, Reporting & Conformance) record. DMARC ensures that the email sender is the legitimate owner of the domain.<\/p>\n\n\n\n

DMARC record should look like this:<\/strong><\/p>\n\n\n\n

_dmarc.example.com IN TXT “v=DMARC1; p=quarantine; rua=mailto:dmarc-reports@example.com”<\/em><\/p>\n\n\n\n

To enable BIMI, the p<\/code> value must be set to “quarantine\"<\/code> or “rejec<\/code>“.<\/p>\n\n\n\n

3. Add BIMI record to DNS<\/strong>.<\/p>\n\n\n\n

Once DMARC is configured, you need to create BIMI record. This record specifies the location of your logo, so email providers can retrieve and display it alongside your emails.<\/p>\n\n\n\n

Example of BIMI record:<\/strong><\/p>\n\n\n\n

default._bimi.example.com IN TXT “v=BIMI1; l=https:\/\/example.com\/logo.svg; a=https:\/\/example.com\/vmc.pem”<\/em><\/p>\n\n\n\n