Архивы Domains | Blog RX-NAME

How to Check Whether a Chosen Domain Could Become a Future Threat to Your Brand Due to Potential Blocking

On 20.11.2025

Checking the domain for possible blocking and reputation risks before registration

Choosing a domain name may seem like a simple step: you come up with a name, check availability, register it — and start building your brand. But in reality, a domain is the foundation of your online presence, and its quality affects not only recognition but also security. A poorly chosen domain name can lead to your website being blocked by providers, government regulators, or global corporations, which threatens your reputation and traffic. To avoid these risks, it’s important to understand why certain domains get restricted and how to assess their safety in advance.

How DNS Caching Determines the Moment a Website Updates Across the Internet

By Николай

On 19.11.2025

In Domains

Server, browser, timer, and monitor icons connected by arrows around a globe symbolizing DNS updates. — The DNS cache affects how quickly site changes become visible on the network

When website owners change content, update the design, move the project to another server, or even change the domain, it’s natural to expect that all users will see these updates immediately. However, the internet works differently. And the main reason for delays in the distribution of new data is the DNS caching mechanism. It determines when exactly the website updates become visible to the world and forms what is often called “DNS propagation.” To understand why this process cannot be accelerated instantly, you need to understand how DNS and DNS caching work.

How DNS Recursion Works and Why a Query Sometimes Travels Around the World

By Николай

On 12.11.2025

In Domains

An entrepreneur examines a globe through a magnifying glass, following the route of DNS requests passing between continents. — A DNS request travels a certain distance before the site opens

We’re all used to the idea that the internet “just works”: you type a website address into your browser — and a moment later it opens. But behind this simplicity lies a complex system without which the web wouldn’t exist at all. It’s called DNS — the Domain Name System. This system is responsible for translating the human-friendly domain name into the technical IP address of a server. However, few people realize that to obtain that address, a query may sometimes travel halfway around the planet before reaching its destination. The reason lies in a mechanism known as DNS recursion.

How new domain zones are created and who decides what comes after the dot

By Николай

On 07.11.2025

In Domains

Experts discuss the launch and delegation of new domain zones such as .app, .blog, .shop, and .info. — New domain zones undergo careful approval before appearing in open registration

Twenty years ago, choosing a domain name was simpler: there were only a few popular zones like .com, .net, .org and national domains for different countries. But today the internet includes addresses with extensions such as .shop, .art, .blog, .online, .app and even .pizza or .coffee. It may seem that a domain can be any word, and there is some truth in that. However, the process of creating a new domain zone is not chaotic and follows clear rules. Understanding how names after the dot are formed and who approves them is possible thanks to an organization without which the modern internet would not exist.

How Automation and Artificial Intelligence Are Transforming the Domain Market

By Николай

On 28.10.2025

In Domains

A person registers a domain using a robot with artificial intelligence elements. — Automation and AI are changing the approach to domain registration and zone selection

In a world where every second counts, the domain registration process is undergoing a technological revolution. What once required manual checking, registry communication, and confirmation, now happens automatically — within seconds. Automation systems and artificial intelligence algorithms are reshaping not only the speed but also the very logic of how we work with domains.

How to Choose a Brand Name and Domain the Right Way

By Николай

On 23.10.2025

In Domains

Choosing a brand and domain name is the first step to online recognition

A brand name isn’t just a set of letters — it’s the first impression your audience gets. It builds emotional connection, sets expectations, and defines the tone of your communication. In today’s digital world, your brand and your domain are inseparable. Even the best name won’t work effectively if the corresponding domain is taken or awkward to use. That’s why your choice should be strategic — combining marketing vision, legal clarity, and technical feasibility.

Why Short Domains Remain Trending in 2025

By Николай

On 22.10.2025

In Domains

Scales with two domains: long and short, where short predominates. — The balance towards short domains is an advantage in convenience and memorability

In a world where the speed of information perception has become the new currency, short domains are experiencing a true renaissance. What once seemed like a symbol of prestige has, by 2025, turned into a matter of efficiency, memorability, and brand recognition. A short domain isn’t just a few letters before the dot — it’s a powerful marketing tool that helps brands stand out in an oversaturated digital space. When a user sees a short, clear name, it’s easier to remember, type, or share on social media. And in an era when attention lasts only a few seconds, that can make all the difference.

The Strangest Domain Zones in the World and Who Uses Them

By Николай

On 09.10.2025

In Domains

Four people, each associated with different domain zones: museum, artificial intelligence, pizza, and ninja. — The most interesting and rarest domain zones that open up new opportunities for various fields of activity

The world of domains isn’t just about familiar .com, .org, or .ua, but also about dozens, even hundreds, of unusual zones that exist in the most unexpected corners of the world. Some of them were created with a practical purpose — for small countries or territories — and later became a marketing phenomenon. Others turned into true “magnets” for creative brands, IT companies, and even enthusiasts of specific topics.

How to Check the “Bad History” of a Domain

By Николай

On 09.10.2025

In Domains

Domain history check screen, showing previous warnings and threats to the domain. — How to check domain history and avoid potential risks

Buying a domain is one of the first and most important tasks when creating a new website or online business. However, not every domain has a clean reputation. A domain that seems safe and advantageous to use may have a dark history, including spam, phishing, or other malicious practices. This can affect your site’s ranking in search engines, reduce trust in your brand, and even lead to blocks or sanctions by browsers or email services. Therefore, before making a final decision on purchasing a domain, it is crucial to conduct a thorough check of its past.

The History of the First .com Domain and How It Changed the Internet Forever

By Николай

On 08.10.2025

In Domains

Cave drawings of primitive people with figures of hunters and animals, among which is written ".com". — The .com domain as the beginning of the digital age and the birth of internet identity

Today it’s hard to imagine the internet without domain names — they make the online world understandable to people. Instead of long numeric IP addresses, we type familiar site names like google.com, wikipedia.org, or facebook.com. But there was a time when none of this existed. In the early 1980s, the internet was mostly an academic network where computers communicated using numbers, and no one imagined that one day those numbers would turn into millions of website names. Everything changed in 1985, when the first-ever .com domain was registered.

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