Tag: online business Page 1 of 3

The Psychology of Color in Web Design: How It Influences Sales

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On 05.11.2025

In Marketing

A woman is holding a tablet and looking at the screen with a pie chart and a growing bar graph.
How visual accents shape user perceptions and decisions

When we open a website or online store, we rarely think about why it looks the way it does. Why is the “Buy” button green, while the background is light and calm? Why do advertisements often use red or orange? In fact, design is not just aesthetics. It is a visual language that influences our feelings, decisions and behavior. And one of the most powerful tools of this language is color. The psychology of color helps us understand how shades can build trust, encourage action, and ultimately increase sales.

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What Are UTM Tags and Why They Matter

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On 04.11.2025

In Marketing

A person stands in front of a monitor with graphs, charts, and examples of links with UTM tags.
UTM tags as an analytics tool for tracking the effectiveness of advertising campaigns

Every marketing campaign is an investment. You spend money, time, and resources to attract users to your brand. But how do you know which channel truly works and which one just looks active on the surface? That’s exactly what UTM tags are for — small parameters added to links that let you track where a visitor came from, what ad they saw, and what actions they performed on your website.

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How to Protect a Company’s Brand Through Domain Registration in Different Zones

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On 03.10.2025

In Domains

A yellow folder labeled "Your Brand" with cards sticking out of it with the domain zones .com, .net, .org, and .info.
Domain registration in different zones to protect your brand

A website domain address is not just a technical detail but an essential part of a company’s image. It works like a digital signboard: customers recognize the brand by the domain name, form their first impression, and decide whether to trust the resource. A successful domain name increases brand awareness, emphasizes the company’s status, and in some cases can even become synonymous with the business itself (for example, amazon.com or rozetka.com.ua).

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Why Google Doesn’t Show Your Business Profile and How to Fix It

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On 05.02.2025

In Marketing

A web browser window with a large magnifying glass in the center, surrounded by globe icons, geotags, and SEO text.
Reasons for not having a business profile on Google and how to fix it

If you’ve created a business profile on Google but it doesn’t appear in search results, this can impact customer traffic and your company’s reputation. Google My Business (GMB) is a powerful tool for local promotion, but sometimes it doesn’t work as expected. In this article, we’ll explore the main reasons why your profile might not be showing and how to resolve the issue.

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SEO Optimization for E-commerce Stores: Useful Tips to Improve Your Website’s Visibility

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On 15.11.2024

In Marketing

A monitor with the words SEO optimization and a shopping cart icon, next to graphs, a magnifying glass and digital elements symbolizing data analysis.
Practical SEO tips for an online store to increase website visibility and attract more customers

Is your dream to attract a steady flow of customers to your e-commerce store without excessive advertising costs? That’s exactly what SEO, or search engine optimization, is for. It helps your site rank higher in Google and other search engines. In this article, we’ll share how to make your site noticeable and appealing to search engines and users.

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Creating a Landing Page That Works for Your Business

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On 16.04.2024

In Marketing

Illustration of creating a landing page - a girl places elements on a large computer screen with graphics and blocks of content.
A quality landing page is a tool that helps a business attract attention and increase sales

A landing page is a way to attract more customers. However, like any marketing tool, it has a number of requirements and rules. Not every business will be able to fully utilize the advantages of a landing page.

In this article, Bogdan Tymoshenko, CMO of the Ukrainian website builder Weblium, will share tips on how to create an effective landing page and which businesses it will suit.

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Website VS Social Networks. Which is better to choose for promoting goods and services online?

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On 22.01.2024

In Marketing

Smartphone with website open surrounded by social media icons, clouds and messages.
Website or social media — where is it more effective to promote products and services

In today’s world, online promotion is one of the most important tools for successful business development. It can increase brand awareness, attract new customers, and even boost sales.

The most popular channels for online promotion are websites and social networks, which are often used by various companies. However, which of them is better to choose for promoting your own goods and services? Let’s determine that in our article today.

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How to Make Contextual Advertising Work for Your Business?

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On 20.12.2023

In Marketing

A computer monitor surrounded by a multitude of icons, graphics, and advertising elements illustrating the work of contextual advertising.
The effectiveness of contextual advertising for business development

In the modern digital world, where competition for consumer attention is incredibly high, contextual advertising plays an important role in promoting any online business. Effective use of contextual advertising can not only increase the visibility of your brand but also significantly increase its conversion and sales. Today in this article, we will look at what contextual advertising is, its main features, and how it can be used effectively to promote your business.

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Google Maps as a Marketing Tool: Secrets to Achieving Top Positions

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On 18.12.2023

In Marketing

A map on a tablet screen with location markers and a magnifying glass focusing on one of them.
Using Google Maps to promote your business

In our previous articles, we have repeatedly mentioned that in the modern world, where digital presence is quite an important component for the success of any business, tools that improve online visibility become an integral part of the marketing strategy. One such tool is Google Maps, which is not only a navigation service but also a powerful channel for promoting a business online. So today in this article, we will look at how exactly Google Maps can be used for marketing and what strategies help achieve high positions in search engines, thereby increasing the attractiveness and accessibility of the business to potential customers.

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How can a business become more noticeable? Tips from SEO specialists

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On 11.12.2023

In Marketing

A miniature town with shops and houses surrounded by digital icons of people, maps and technology.
How to make your business more visible online

Local search plays a significant role in SEO optimization and is an important factor for the successful promotion of small and medium-sized businesses on the Internet. For many entrepreneurs, it can even be the only way to attract customers and increase their turnover. So what is local search and how can it help a business become more noticeable? Let’s talk about this in our article today.

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