Tag: online business Page 1 of 3

Why shared hosting is not quite suitable for online stores

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On 17.12.2025

In Servers

A server with an error, an online store interface with problematic loading, and a shopping cart, symbolizing site failures.
Virtual hosting limitations can lead to failures and loss of customers in an online store

Shared hosting is usually the first choice when launching an online store. The reason is simple: it is affordable, does not require technical expertise, and allows you to get a website online quickly. For small projects or test versions, this seems like a convenient solution. However, an online store is not just a website with text and images. It is a complex system that constantly works with a database, processes orders, payments, shopping carts, customer accounts, and integrations with third-party services. This is where the limitations of shared hosting begin to appear.

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What Is the Secondary Domain Market and Why It Exists

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On 16.12.2025

In Domains

People at a counter with domain zones .com, .net, .org, .shop, .ai, .ua with price tags, symbolizing the purchase and sale of domains.
The secondary domain market operates on the principle of demand and value of domain names.

The secondary domain market is an environment where domain names that have already been registered in the past are bought and sold. Unlike primary registration, where a domain is purchased directly from a registrar at a fixed price, on the secondary market the price is determined by demand. Simply put, a domain becomes a digital asset similar to real estate: if an address is short, clear, associative, or related to a popular topic, its price can increase several times over. That is why the secondary market has existed for decades and continues to grow steadily along with the internet.

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Why the Human Factor Remains the Main Threat to Business

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On 03.12.2025

In Marketing

A stressed worker at a laptop, with a large bomb behind him as a symbol of human factor risk.
The human factor still poses the greatest threats to business

In the modern digital environment, companies invest in the latest security systems, advanced network filters, multi-level authentication and other cybersecurity tools. However, despite the high level of technological development, it is the human factor that continues to remain the biggest vulnerability. The human factor includes actions, mistakes or negligence of employees that may accidentally or intentionally create risks for a company’s information security. And while software and hardware tools can be updated, configured or strengthened, human behavior is much more difficult to change, which is why this aspect requires special attention.

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Which Projects Should Not Be Run on Shared Hosting and Why

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On 27.11.2025

In Servers

An upset user is sitting at a laptop, and next to it is a server icon crossed out with a prohibition sign.
Not all online projects can run on shared hosting

Shared hosting has long become the most popular way to quickly and economically deploy a website. It is ideal for blogs, small corporate pages, portfolios, and landing pages. But despite its convenience and accessibility, this type of hosting has technical limitations that, in certain cases, can completely block a project from functioning or significantly reduce its speed. To avoid losing time and money, it is important to understand which resources are unavailable in a shared environment and when it is better to choose a VPS or a dedicated server.

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How Google Trends Helps Evaluate Demand for Keywords Before Creating Content

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On 18.11.2025

In Marketing

A woman is working at a laptop, and the monitor shows a Google page with a graph of the growth in the popularity of the query.
Assessing interest in key queries before creating content

Successful content always starts with the right topic. However, even the best-written article or video won’t bring results if users aren’t searching for this information. That’s why it is essential to understand whether there is real demand before creating any material. One of the most effective and free tools for this purpose is Google Trends. It helps analyze how often people search for a certain word or phrase on Google, how the popularity of that query changes over time, and whether it makes sense to invest resources in developing content around it.

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The Psychology of Color in Web Design: How It Influences Sales

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On 05.11.2025

In Marketing

A woman is holding a tablet and looking at the screen with a pie chart and a growing bar graph.
How visual accents shape user perceptions and decisions

When we open a website or online store, we rarely think about why it looks the way it does. Why is the “Buy” button green, while the background is light and calm? Why do advertisements often use red or orange? In fact, design is not just aesthetics. It is a visual language that influences our feelings, decisions and behavior. And one of the most powerful tools of this language is color. The psychology of color helps us understand how shades can build trust, encourage action, and ultimately increase sales.

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What Are UTM Tags and Why They Matter

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On 04.11.2025

In Marketing

A person stands in front of a monitor with graphs, charts, and examples of links with UTM tags.
UTM tags as an analytics tool for tracking the effectiveness of advertising campaigns

Every marketing campaign is an investment. You spend money, time, and resources to attract users to your brand. But how do you know which channel truly works and which one just looks active on the surface? That’s exactly what UTM tags are for — small parameters added to links that let you track where a visitor came from, what ad they saw, and what actions they performed on your website.

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How to Protect a Company’s Brand Through Domain Registration in Different Zones

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On 03.10.2025

In Domains

A yellow folder labeled "Your Brand" with cards sticking out of it with the domain zones .com, .net, .org, and .info.
Domain registration in different zones to protect your brand

A website domain address is not just a technical detail but an essential part of a company’s image. It works like a digital signboard: customers recognize the brand by the domain name, form their first impression, and decide whether to trust the resource. A successful domain name increases brand awareness, emphasizes the company’s status, and in some cases can even become synonymous with the business itself (for example, amazon.com or rozetka.com.ua).

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Why Google Doesn’t Show Your Business Profile and How to Fix It

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On 05.02.2025

In Marketing

A web browser window with a large magnifying glass in the center, surrounded by globe icons, geotags, and SEO text.
Reasons for not having a business profile on Google and how to fix it

If you’ve created a business profile on Google but it doesn’t appear in search results, this can impact customer traffic and your company’s reputation. Google My Business (GMB) is a powerful tool for local promotion, but sometimes it doesn’t work as expected. In this article, we’ll explore the main reasons why your profile might not be showing and how to resolve the issue.

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SEO Optimization for E-commerce Stores: Useful Tips to Improve Your Website’s Visibility

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On 15.11.2024

In Marketing

A monitor with the words SEO optimization and a shopping cart icon, next to graphs, a magnifying glass and digital elements symbolizing data analysis.
Practical SEO tips for an online store to increase website visibility and attract more customers

Is your dream to attract a steady flow of customers to your e-commerce store without excessive advertising costs? That’s exactly what SEO, or search engine optimization, is for. It helps your site rank higher in Google and other search engines. In this article, we’ll share how to make your site noticeable and appealing to search engines and users.

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