Google makes hundreds of changes to its search algorithms every year, and of course, 2025 is no exception. Already in March 2025, the company released another Core Update, the conclusion of which caused two weeks of significant fluctuations in website rankings.
Such updates confirm that to effectively promote a website, SEO specialists need to adapt to the new rules of the game. In 2025, Google focuses on improving user experience, content quality, and implementing artificial intelligence in search. Let’s take a closer look at the main changes in Google’s algorithms for 2025 and practical advice on how to use them to benefit your website.
