Google Analytics is a powerful tool that allows websites to track and analyze user behavior, their activity on the site, traffic sources, and many other aspects. It helps webmasters and marketers understand how their company’s website works and how to improve its effectiveness when necessary.
As a standard practice, Google Analytics consists of several main components, among which the following can be highlighted: web analytics, conversions, audience analytics, and more. To understand their main essence, let’s recall the meaning of each of them.
