BIMI (Brand Indicators for Message Identification) is a new standard that allows companies to display their logo in email clients, such as Gmail and Yahoo, next to the messages they send. This not only increases trust in emails but also helps combat phishing and spam. When users see a familiar logo, the likelihood of them opening the email significantly increases. Implementing BIMI can have a substantial impact on your brand’s reputation and improve email deliverability to the primary inbox instead of spam.
