
Changing a company’s name is an important stage in business development. The reasons may vary: entering new markets, changing strategy, refreshing the brand image, or legal circumstances. At this point, many business owners logically ask what happens to the domain if the company changes its name and whether anything needs to be done with the website address. Domains are often perceived as a technical detail, but in practice they are closely connected to the brand, customer trust, and the stability of an online presence.








