Blog RX-NAME

Experts discuss the launch and delegation of new domain zones such as .app, .blog, .shop, and .info. — New domain zones undergo careful approval before appearing in open registration

Twenty years ago, choosing a domain name was simpler: there were only a few popular zones like .com, .net, .org and national domains for different countries. But today the internet includes addresses with extensions such as .shop, .art, .blog, .online, .app and even .pizza or .coffee. It may seem that a domain can be any word, and there is some truth in that. However, the process of creating a new domain zone is not chaotic and follows clear rules. Understanding how names after the dot are formed and who approves them is possible thanks to an organization without which the modern internet would not exist.

How NFTs Turned Digital Files into Unique Objects

By Николай

On 07.11.2025

In Blockchain

A regular file image is converted into an NFT token with an NFT coin underneath. — Convert digital files into unique NFTs

Until recently, digital files were seen as something infinitely copyable and identical. An image shared online could have thousands of copies, each looking exactly like the original. Music, video, or digital art could be stored on countless devices, and no one could prove who owned the “real” version. The internet had no scarcity, and therefore no true sense of ownership. Everything changed with the emergence of NFTs, which transformed digital objects into fully unique assets with defined ownership, history, and value.

Platforms for Creating Interactive Instructions and Guides

By Николай

On 06.11.2025

In Services

When a product becomes more complex and users expect to understand the interface quickly, instructions shift from being a secondary element to an essential part of the user experience. Instead of static PDF files and long text explanations, interactive guides are now widely used — step-by-step scenarios that allow users to repeat actions directly during the learning process. They offer the ability to “see and do” at the same time, which significantly speeds up adaptation and reduces the number of support requests.

The Psychology of Color in Web Design: How It Influences Sales

By Николай

On 05.11.2025

In Marketing

A woman is holding a tablet and looking at the screen with a pie chart and a growing bar graph. — How visual accents shape user perceptions and decisions

When we open a website or online store, we rarely think about why it looks the way it does. Why is the “Buy” button green, while the background is light and calm? Why do advertisements often use red or orange? In fact, design is not just aesthetics. It is a visual language that influences our feelings, decisions and behavior. And one of the most powerful tools of this language is color. The psychology of color helps us understand how shades can build trust, encourage action, and ultimately increase sales.

What Are UTM Tags and Why They Matter

By Николай

On 04.11.2025

In Marketing

A person stands in front of a monitor with graphs, charts, and examples of links with UTM tags. — UTM tags as an analytics tool for tracking the effectiveness of advertising campaigns

Every marketing campaign is an investment. You spend money, time, and resources to attract users to your brand. But how do you know which channel truly works and which one just looks active on the surface? That’s exactly what UTM tags are for — small parameters added to links that let you track where a visitor came from, what ad they saw, and what actions they performed on your website.

QR Menus: The Technology That Changed the Culture of Dining Out

By Николай

On 31.10.2025

In Other

A man and a woman are sitting in a cafe, looking at their phones and scanning a QR code on the table. — QR menu in a cafe – a modern alternative to paper menus

Just a few years ago, opening a menu at a café meant flipping through laminated pages, touching them after dozens of people, and waiting for the waiter to bring one to your table. Today, you’re more likely to find a small square code. Simply point your smartphone camera — and the menu instantly appears on your screen. The QR menu has become not just a convenience but a true symbol of digital evolution in hospitality, reshaping both business processes and the way guests interact with restaurants.

Why a Standard SIM PIN Doesn’t Protect Your Number from Hacking

By Николай

On 30.10.2025

In Servers

SIM card, smartphone with PIN code input and open red lock icon on blue background. — A PIN code does not guarantee the security of the number

Today, a smartphone is more than just a means of communication — it’s the key to your entire digital life: online banking, social networks, email, and two-factor authentication. Many users believe that setting a PIN on their SIM card is enough to stay safe from attackers. In reality, this code is a relic of the past, designed for completely different purposes, and it cannot withstand modern cyber threats. Let’s explore why a standard SIM PIN won’t save your number — and what you can actually do to protect it.

Why HDDs Remain Irreplaceable in Server Systems

By Николай

On 29.10.2025

In Servers

Hard drives and server racks that emphasize storing large amounts of data in the data center. — HDDs remain the mainstay of mass storage due to their capacity and reliability

In a world where SSDs and NVMe drives symbolize speed, traditional hard drives may seem outdated. But that’s far from the truth. In server systems, HDDs continue to play an essential role — for reasons that go well beyond price. To understand why data centers and enterprises around the world still rely on HDDs, it’s worth examining the balance between speed, reliability, capacity, and cost.

How Cloud Backup Services Integrate with VPS and Dedicated Servers

By Николай

On 29.10.2025

In Services

Schematic circle between server, cloud, and computer illustrating the backup process. — Cloud backup services provide continuous data exchange between the server and the user

In the digital era, data has truly become the most valuable business asset. Losing a customer database, email archive, or even a few gigabytes of information can lead to serious financial losses or downtime. That’s why backups are no longer an “option” — today, they are an essential part of any IT infrastructure. And while just a few years ago copies were stored only locally, now cloud-based solutions are increasingly used — directly integrated with VPS and dedicated servers.

How Automation and Artificial Intelligence Are Transforming the Domain Market

By Николай

On 28.10.2025

In Domains

A person registers a domain using a robot with artificial intelligence elements. — Automation and AI are changing the approach to domain registration and zone selection

In a world where every second counts, the domain registration process is undergoing a technological revolution. What once required manual checking, registry communication, and confirmation, now happens automatically — within seconds. Automation systems and artificial intelligence algorithms are reshaping not only the speed but also the very logic of how we work with domains.