Blog RX-NAME

OpenAI and Google logos in the form of characters running along an obstacle course, overcoming barriers on the way, against a backdrop of hills and sky. — Competition and scaling as driving forces for the development of artificial intelligence

Just a few years ago, artificial intelligence was perceived as an experimental technology available mainly to large corporations, research laboratories, or a narrow circle of developers. AI was associated with research, complex algorithms, and distant prospects. Today, the situation has changed dramatically. Artificial intelligence has become a mass product used daily by millions of people around the world, often without even thinking about it. This shift was not accidental — it is the result of a long-term strategy pursued by the largest technology companies.

Will Artificial Intelligence Become an Extension of Human Consciousness

By Николай

On 08.01.2026

In Other

A person with an AI ear clip that records conversations and thoughts expressed out loud, stores them in a personal database, and allows you to quickly find the information you need using artificial intelligence. — Artificial intelligence as a tool for expanding the capabilities of human thinking

At CES 2026, SwitchBot unveiled a device that many have already called a “second brain.” The small AI clip called MindClip, which attaches to the ear, is capable of recording conversations and spoken thoughts, storing them in a personal database, and allowing quick retrieval of the needed information using artificial intelligence. Essentially, it is an external memory for a person that is always close at hand. This news sparked not only interest, but also a very logical question: are we moving toward a moment when artificial intelligence becomes an extension of human consciousness?

Programmers’ Day in Ukraine Now Has an Official Date

By Николай

On 07.01.2026

In Blockchain

A programmer is working on a computer with program code in a working environment, next to him is a cake with candles. — Happy Programmer’s Day!

The profession of a programmer has long ceased to be niche, and information technologies have become an integral part of the country’s economy and security. At the end of 2025, this also received formal recognition — Ukraine officially established Programmers’ Day. From now on, the professional holiday of IT specialists will be celebrated annually on January 7, which has become an important step for the entire industry.

When Automation Harms Business

By Николай

On 07.01.2026

In Marketing

A chatbot behind a laptop responds to a request, while three people with dissatisfied expressions stand opposite. — Digital processes and the human factor in business

Automation has long ceased to be something exceptional. Systems for automated accounting, customer support, billing, and infrastructure management are perceived as a mandatory stage of business development. It promises cost reduction, speed, and scalability. However, automation is not a universal solution. In certain situations, it not only fails to help but also creates new problems that are more difficult and expensive to solve than the original manual processes.

When the .UA Domain Zone Is Better Than .COM for Local Business

By Николай

On 02.01.2026

In Domains

A store with a local symbol and a .UA domain next to a store with a global symbol and a .COM domain, with a choice of direction shown between them. — Choosing between local and global domain presence for business

For many entrepreneurs, a domain is simply a technical website address that needs to be registered quickly in order to start operating. Most often, the choice falls on the universal .COM zone, as it is familiar to users worldwide. However, for local businesses in Ukraine, this approach is not always optimal. The .UA domain zone, as well as the related .COM.UA, often work more effectively because they do more than just indicate a website address — they shape the correct perception of the brand, its scale, and the market it is focused on.

New Year 2026 Greetings from RX-NAME

By Николай

On 31.12.2025

In Company

We wish you peace, harmony and stable development in the new year.

The New Year is a symbol of renewal, clear decisions, and confident progress forward. 2026 opens a new chapter for ideas, projects, and goals that we build step by step. It is a time to focus on what truly matters, let go of the unnecessary, and create a stable foundation for the future.

How Creative Domains Help Brands Stand Out from Competitors

By Николай

On 26.12.2025

In Domains

People with .com flags rise up, while a girl flies on a rocket with a “.art, .design” flag towards a separate island with a house, leaving competitors behind. — A creative approach helps to break ahead against the backdrop of similar solutions

In today’s digital environment, a domain name increasingly goes beyond serving as a purely technical website address. It becomes part of brand communication and often acts as the first advertising touchpoint with a user. That is why creative domains are gaining practical importance rather than remaining a purely aesthetic experiment. This is not about abstract “originality,” but about concrete approaches that help a brand stand out among dozens of similar names.

In Which Cases Rebranding Does Not Require a New Domain

By Николай

On 26.12.2025

In Domains

The same site on a computer and smartphone before and after rebranding with an unchanged domain name. — Rebranding and domain: when changes don’t require a new address

Rebranding is often perceived as a complete reset of a business — a new name, logo, communication style, and even a new domain. However, in practice, changing the domain name is far from always necessary. In many cases, a company can refresh its brand without losing its main digital asset — a domain that already has history, reputation, and user trust. It is important to understand in which situations keeping the existing domain is not only possible, but also a strategically sound decision.

Christmas Greetings from RX-NAME

By Николай

On 24.12.2025

In Company

Winter holiday scene with a family in traditional Ukrainian clothing holding a Christmas star against the backdrop of a snowy village and a Merry Christmas greeting. — With best wishes

Christmas is a time of calm, light, and inner balance. A holiday that reminds us of true values: trust, support, and a sense of reliable foundation. In moments like these, we want to pause, take a breath, and feel confident about the day ahead.

Technical Reasons for Low Brand Trust

By Николай

On 24.12.2025

In Marketing

Technical failures and problems in the site’s operation that create a negative user experience

When a user visits a brand’s website, they do not yet know the product, have not read reviews, and have not compared prices. However, the first impression is already being formed. And very often it depends not on design or copy, but on technical details that operate in the background. Page loading speed, connection stability, correct operation of forms, absence of browser errors — all of this creates a sense of reliability or, on the contrary, causes concern. Low technical quality of a resource is almost always subconsciously perceived as low quality of the brand as a whole.