Just a few years ago, artificial intelligence seemed like an incredible achievement of humanity — a technology meant to make life easier. But now, as it has become a common element of our reality, a question arises more and more often: are we paying too high a price for this comfort? AI not only helps us — it changes our psyche, our perception of the world, and even the way we think. And these changes happen quietly, gradually, yet inevitably.
We’re all used to the idea that the internet “just works”: you type a website address into your browser — and a moment later it opens. But behind this simplicity lies a complex system without which the web wouldn’t exist at all. It’s called DNS — the Domain Name System. This system is responsible for translating the human-friendly domain name into the technical IP address of a server. However, few people realize that to obtain that address, a query may sometimes travel halfway around the planet before reaching its destination. The reason lies in a mechanism known as DNS recursion.
Artificial intelligence is undergoing another stage of evolution — and this time, the changes may be even more significant than during the emergence of GPT models or the mass adoption of chatbots. The Chinese company Kimi has introduced the Kimi K2 model, which, according to the developers, not only approaches the performance of the most powerful systems on the market but also offers a much lower cost of use. In some tests, K2 outperforms GPT-5 and Claude Sonnet 4.5, while demonstrating efficiency in complex multilingual tasks, agent-based programming, and processing large volumes of information. The most interesting part is that this model may be several times cheaper than its counterparts — and therefore has the potential to influence the entire market’s economy.
Recently, Microsoft introduced a new concept of AI agents that can act not just as assistants, but as independent participants in the workflow. Within these tools, it is now possible to create artificial “digital units” that understand the context of a task, initiate actions, communicate with other systems, and even coordinate the work of individual employees. This is not just another software update. It signals that artificial intelligence is transitioning to a new stage of development, where it stops being a passive tool and becomes an active agent in the business environment. For the automation market, this may mean a fundamental shift in the principles of work organization.
In the modern world, the issues of cybersecurity and protection of important facilities are extremely urgent. However, many people still treat the updating of security systems lightly — as if “it works, so it’s fine.” Practice shows that a system that has not been updated for years turns into a time bomb. A vivid proof of this is the recent high-profile robbery in one of the most famous museums in the world.
Twenty years ago, choosing a domain name was simpler: there were only a few popular zones like .com, .net, .org and national domains for different countries. But today the internet includes addresses with extensions such as .shop, .art, .blog, .online, .app and even .pizza or .coffee. It may seem that a domain can be any word, and there is some truth in that. However, the process of creating a new domain zone is not chaotic and follows clear rules. Understanding how names after the dot are formed and who approves them is possible thanks to an organization without which the modern internet would not exist.
Until recently, digital files were seen as something infinitely copyable and identical. An image shared online could have thousands of copies, each looking exactly like the original. Music, video, or digital art could be stored on countless devices, and no one could prove who owned the “real” version. The internet had no scarcity, and therefore no true sense of ownership. Everything changed with the emergence of NFTs, which transformed digital objects into fully unique assets with defined ownership, history, and value.
When a product becomes more complex and users expect to understand the interface quickly, instructions shift from being a secondary element to an essential part of the user experience. Instead of static PDF files and long text explanations, interactive guides are now widely used — step-by-step scenarios that allow users to repeat actions directly during the learning process. They offer the ability to “see and do” at the same time, which significantly speeds up adaptation and reduces the number of support requests.
When we open a website or online store, we rarely think about why it looks the way it does. Why is the “Buy” button green, while the background is light and calm? Why do advertisements often use red or orange? In fact, design is not just aesthetics. It is a visual language that influences our feelings, decisions and behavior. And one of the most powerful tools of this language is color. The psychology of color helps us understand how shades can build trust, encourage action, and ultimately increase sales.
Every marketing campaign is an investment. You spend money, time, and resources to attract users to your brand. But how do you know which channel truly works and which one just looks active on the surface? That’s exactly what UTM tags are for — small parameters added to links that let you track where a visitor came from, what ad they saw, and what actions they performed on your website.
