Apple has officially confirmed the integration of Google’s Gemini as the artificial intelligence powering the iPhone. In practice, this means that instead of continuing to develop its own voice assistant, Siri, the company is placing its bet on a third-party, next-generation AI model. For many users, this news may seem like just another ecosystem update, but in reality it points to a much deeper process — the end of the era of classic voice assistants as we have known them.
In the early stages of business development, a domain name is often perceived as a formality. The main goal is to quickly launch a website, receive inquiries, or sell a product. Entrepreneurs choose what is available, inexpensive, or simply sounds appealing. However, over time, the domain itself can become a factor that quietly yet noticeably restrains business scaling. This does not happen immediately, but rather when a company moves beyond its initial audience, region, or operating model.
Just a few years ago, artificial intelligence was perceived as an experimental technology available mainly to large corporations, research laboratories, or a narrow circle of developers. AI was associated with research, complex algorithms, and distant prospects. Today, the situation has changed dramatically. Artificial intelligence has become a mass product used daily by millions of people around the world, often without even thinking about it. This shift was not accidental — it is the result of a long-term strategy pursued by the largest technology companies.
At CES 2026, SwitchBot unveiled a device that many have already called a “second brain.” The small AI clip called MindClip, which attaches to the ear, is capable of recording conversations and spoken thoughts, storing them in a personal database, and allowing quick retrieval of the needed information using artificial intelligence. Essentially, it is an external memory for a person that is always close at hand. This news sparked not only interest, but also a very logical question: are we moving toward a moment when artificial intelligence becomes an extension of human consciousness?
The profession of a programmer has long ceased to be niche, and information technologies have become an integral part of the country’s economy and security. At the end of 2025, this also received formal recognition — Ukraine officially established Programmers’ Day. From now on, the professional holiday of IT specialists will be celebrated annually on January 7, which has become an important step for the entire industry.
Automation has long ceased to be something exceptional. Systems for automated accounting, customer support, billing, and infrastructure management are perceived as a mandatory stage of business development. It promises cost reduction, speed, and scalability. However, automation is not a universal solution. In certain situations, it not only fails to help but also creates new problems that are more difficult and expensive to solve than the original manual processes.
For many entrepreneurs, a domain is simply a technical website address that needs to be registered quickly in order to start operating. Most often, the choice falls on the universal .COM zone, as it is familiar to users worldwide. However, for local businesses in Ukraine, this approach is not always optimal. The .UA domain zone, as well as the related .COM.UA, often work more effectively because they do more than just indicate a website address — they shape the correct perception of the brand, its scale, and the market it is focused on.
The New Year is a symbol of renewal, clear decisions, and confident progress forward. 2026 opens a new chapter for ideas, projects, and goals that we build step by step. It is a time to focus on what truly matters, let go of the unnecessary, and create a stable foundation for the future.
In today’s digital environment, a domain name increasingly goes beyond serving as a purely technical website address. It becomes part of brand communication and often acts as the first advertising touchpoint with a user. That is why creative domains are gaining practical importance rather than remaining a purely aesthetic experiment. This is not about abstract “originality,” but about concrete approaches that help a brand stand out among dozens of similar names.
Rebranding is often perceived as a complete reset of a business — a new name, logo, communication style, and even a new domain. However, in practice, changing the domain name is far from always necessary. In many cases, a company can refresh its brand without losing its main digital asset — a domain that already has history, reputation, and user trust. It is important to understand in which situations keeping the existing domain is not only possible, but also a strategically sound decision.
