SEO (search engine optimization) is a set of measures aimed at increasing the visibility of a website in search engines. In 2024, traditional SEO factors such as content quality, site structure, and backlinks will continue to be relevant. However, with the development of artificial intelligence and machine learning, search engines are increasingly focusing on users. Therefore, to be visible in search, it’s necessary to consider the new SEO trends, which we will discuss in this article.
8 Main SEO Trends in 2024
1. Optimization for voice search.
Voice search is becoming increasingly popular. It is predicted that by 2024, nearly a third of all web interactions will be voice-activated. Therefore, it’s important to optimize your site for voice search. This can be done by:
adding long, complex phrases to the content, which people often use in voice searches;
using structured data for better understanding by search engines;
creating content that answers users’ questions.
2. Optimization for mobile devices.
Most internet users are switching to mobile devices. Therefore, it’s important that your site is well-adapted for them. This means that the site should load quickly on mobile devices and its interface should be user-friendly for smartphones and tablets.
3. Focus on User Experience (UX).
Search engines are increasingly focusing on users. Therefore, it’s important that your site is not only well optimized for search engines but also convenient and informative for users. This means the site should have a clear structure, an understandable interface, and useful content.
4. Using artificial intelligence and machine learning.
Artificial intelligence and machine learning are increasingly used in SEO. Search engines use these technologies to better understand user intentions and provide more relevant results. Therefore, it’s important to consider these technologies when developing your own SEO strategy.
5. Use of structured data.
Structured data is data that is added to web pages in the form of special code. They help search engines better understand the content of your pages. Therefore, their use can significantly improve the visibility of your site in search.
6. Creating quality E-E-A-T content.
Content quality is one of the most important SEO factors. Search engines prefer sites with quality content that meets user queries. Therefore, in 2024, it’s important to create content that is useful, informative, and interesting for users, and it’s best to form it according to the E-E-A-T principle.
What is the E-E-A-T principle in SEO?
E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. This principle is one of the most important factors considered by search engines when assessing the quality of websites.
Expertise means that the site’s content should be written by experts in a particular field. That is, authors should have the necessary knowledge and experience to create quality content that will be useful and informative for users.
Experience means that the site’s content should be based on the real experience of the authors. For this, they should use their own knowledge and experience to create content that will be relevant to users.
Authoritativeness means that the site’s content should be authoritative in a particular field. That is, the site should have a good reputation, and the content should be confirmed by other sources.
The last component indicates how much the content deserves trust and reliability. Therefore, for this, provide your clients with only true information and, if necessary, confirm it with real facts.
7. Increasing importance of local SEO.
Remember, local SEO is a type of SEO aimed at increasing the visibility of a website in local searches. In 2024, local SEO will become even more important as more and more people use smartphones and search for information about local companies and services.
Therefore, to improve it, it’s important to add the following elements to your site:
- Information about the company, including address, phone number, business hours, and location map.
- Structured data, such as Schema.org microformats, which help search engines better understand information about your company.
- Customer reviews, which help increase trust in your company.
In addition, it’s important to actively promote your site in local directories, such as Google My Business, Yelp, and Bing Places for Business. They are an important source of information for local searches, so optimizing them can significantly improve the visibility of your site.
8. The importance of video placement.
Video content is becoming increasingly popular among users and search engines. Therefore, in 2024, videos will also play an even more important role in SEO.
And to improve the SEO of your site using video, we recommend following these recommendations:
- Add videos to your site. This can be either a separate video or a video embedded in an article or other type of content.
- Optimize the video for search. For this, add keywords to the titles and meta tags that you want to promote.
- Share the video on social networks. This will help you attract more visitors and get more links to your site.
In general, to be visible in search in 2024, it is important to consider all 8 trends that we have discussed in this article. By following all the recommendations, you can definitely improve the visibility of your site and attract more visitors.
And remember, SEO optimization is a complex process that is constantly evolving. Therefore, to be successful in SEO, it’s important to consider the latest changes and continuously learn something new.
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