Why does your email end up in spam?

Spam is unwanted email that usually contains advertising, scams, or other unnecessary messages. It can be very harmful and may contain dangerous software, viruses, or other security threats. Why does this happen and how can we prevent spam? Let’s look at this in our article today.

Why does your email end up in spam?

There are several reasons why emails can end up in spam. The most common include:

  • Incorrect sender settings. If you have not correctly set up the sender of your email, this can lead to your messages being sent to spam. For example, if you have not specified the correct domain or sender’s IP address, your messages may be rejected by spam filters.
  • Links to unreliable sites. If you link to unreliable sites in your emails, this can also lead to your messages being sent to spam. Spam filters often track links in emails and block messages that link to unreliable sites.
  • Abuse of keywords. Spam filters often use keywords to identify spam messages. If you use too many keywords in your emails, this can lead to your messages again being sent to spam.
  • «Unnatura» text. Spam filters can also use artificial intelligence to identify spam messages. If the text in your emails looks too unnatural, this can lead to your messages being sent to spam in such cases.

How to prevent your emails from ending up in spam?

So, looking at the previous reasons why your emails may end up in spam, we have prepared some tips for you that will help prevent this. These include:

1. Correctly set up the sender.

Make sure you have correctly indicated the domain and IP address of the sender. You can also use an SMTP server with a good reputation.

2. Don’t link to unreliable sites.

Before linking to a site in an email, make sure it is reliable. You can check the site’s reputation using resources such as Google’s Safe Browsing.

3. Avoid using keywords.

Spam filters often use keywords to identify spam messages. To avoid this, use only keywords that are natural for your message.

4. Make the text in your emails more «natural».

Use a variety of words and sentences to make the text look more natural. You can also use artificial intelligence, which can help you with this.

In addition, we have a few more tips for you:

  • Use a personal approach in your emails. Do not send generic messages that look like spam. Try to personalize them so they look more natural.
  • Use a signature. A signature is a good way to add a personal touch to your emails. You can also use a signature to include information about your company or organization.
  • Don’t send too many emails. If you send too many emails, this can lead to your messages being sent to spam. Try to limit the number of emails you send per day.

So, by following these tips, you can reduce the risk of your emails ending up in spam. Use them wisely, apply correctly, check for errors, and do not forget to take care of your own safety.

We wish you success!