Tag: Marketing

Why the Human Factor Remains the Main Threat to Business

By

On 03.12.2025

In Marketing

A stressed worker at a laptop, with a large bomb behind him as a symbol of human factor risk.
The human factor still poses the greatest threats to business

In the modern digital environment, companies invest in the latest security systems, advanced network filters, multi-level authentication and other cybersecurity tools. However, despite the high level of technological development, it is the human factor that continues to remain the biggest vulnerability. The human factor includes actions, mistakes or negligence of employees that may accidentally or intentionally create risks for a company’s information security. And while software and hardware tools can be updated, configured or strengthened, human behavior is much more difficult to change, which is why this aspect requires special attention.

Read More

How lemons became a test for monobank’s servers

By

On 21.10.2025

In Other

A server surrounded by a bunch of lemons with an error message hanging above it.
Monobank Lemon Case and Server Endurance Testing

In October 2025, Ukrainian fintech once again proved its ability to create nationwide events — even when it comes to ordinary lemons. Monobank announced a campaign to celebrate reaching 10 million customers and launched an in-app game: users had to find virtual lemons hidden across different sections. Find 10 — enter the draw for an iPhone 17; collect all 50 — get a chance to win ₴1 000 000. The biggest mystery was the “51st lemon” — a secret bonus that, according to the bank’s team, unlocked access to the main prize — a BMW 3 Series.

Read More

Review of Popular AI Tools for Social Media Marketing

By

On 09.01.2024

In Services

Magnifying glass zooming in on a brain with electronic circuits, surrounded by AI icons, graphs, and marketing symbols.
AI tools changing social media marketing

Modern marketing cannot exist without the use of social networks. They have become a necessary tool for attracting an audience, interacting with it, and growing a brand. However, for effective use of social media, marketers are grateful for tools of detailed analysis and automation, known as artificial intelligence (AI) tools. Today in this article, we will look at ten popular AI tools for social media marketing and learn more about how they can generally make your work easier.

Read More

International Marketing Day: From Advertising to Consumer Psychology Secrets

By

On 04.11.2023

In Marketing

An open book with graphs and tables, surrounded by glasses, pencils, color blocks, and a pie chart.
Marketing and Consumer Psychology

We’re sure you’ll agree with us that the modern world is impossible to imagine without marketing. This field has become an integral and important part of any business and society as a whole. Today, on November 4th, we celebrate the holiday of professionals in this field – International Marketing Day. A day that reminds us once again of the importance of this industry in our world and recognizes its achievements and contributions to the development of international sales.

So, let’s take a closer look together on this day at the history of the birth of marketing, the role of advertising in this process, and the secrets of consumer psychology that underlie marketing strategies.

Read More

How Marketing Automation Boosts Your Company’s Efficiency

By

On 21.06.2023

In Marketing

Marketing tools and watches as a symbol of business process automation.
Marketing automation helps save time and increases company efficiency

Modern technologies are reshaping the approach to marketing, and automation has become a powerful force that enhances the efficiency of companies in the competitive world. It saves time and effort, providing better targeting and personalization of marketing campaigns, attracting new customers, and retaining existing ones. There are numerous advantages to how marketing automation specifically improves the effectiveness of your company.

Read More