Modern marketing cannot exist without the use of social networks. They have become a necessary tool for attracting an audience, interacting with it, and growing a brand. However, for effective use of social media, marketers are grateful for tools of detailed analysis and automation, known as artificial intelligence (AI) tools. Today in this article, we will look at ten popular AI tools for social media marketing and learn more about how they can generally make your work easier.
1. Hootsuite
Hootsuite is one of the most famous tools for planning and managing publications on social networks. It allows you to combine all your social accounts in one place and automate many processes, such as scheduling posts on different platforms, tracking audience interaction, and even analytics of results.
2. Buffer
Buffer is another popular tool for planning and publishing content on social networks. It also provides analytical data for measuring the effectiveness of campaigns, allowing you to see which publications work better than others.
3. Sprout Social
Sprout Social is an integrated platform for managing social media that allows you to plan publications, track audience reactions, and analyze data. Its intuitive interface makes working with social networks easier and more effective.
4. Socialbakers
Socialbakers is known for its social media analytics. This tool provides a deep analysis of competitors, allowing you to more effectively influence your audience. With it, you can study competitors’ strategies and improve your own based on them.
5. BuzzSumo
BuzzSumo is a tool for searching and analyzing popular content on social networks. It helps identify trends and find ideas for creating your own content, taking into account what is currently popular in your industry.
6. Agorapulse
Agorapulse allows you to manage social networks, plan publications, and track audience feedback. It also provides analytical data for determining the best strategies and helps simplify interaction with customers.
7. Falcon.io
Falcon.io is a tool for managing social media that allows you to analyze and interact with the audience on one platform. It supports publications in different languages and geographic markets.
8. Brandwatch
Brandwatch specializes in monitoring social networks and sentiment analysis (processing emotional coloring). It helps to identify key themes and reactions to your brand, allowing you to quickly respond to events and trends on the internet.
9. Talkwalker
Talkwalker is a tool for monitoring mentions of your brand on social networks and tracking trends in real time. It gives you the opportunity to be aware of everything said about your brand and take necessary actions to maintain reputation if unforeseen situations occur.
10. Cision Communications Cloud
Cision Communications Cloud is an integrated tool that allows monitoring social networks, interacting with consumers, and measuring the impact of your campaign. It also provides the opportunity to interact with the media and journalists for publishing your content.
Thanks to these AI tools, marketers of any company can effectively plan, execute, and analyze their social networks, thereby refining them. Overall, the choice of tool depends on the specific needs of your brand and budget. However, it is important to remember that only their proper use can help you create effective and successful marketing strategies on social networks.
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