In the world of digital marketing, a company’s website is more than just an online business card. It’s a full-fledged platform for attracting, engaging, and converting visitors into customers. But to make your website perform these functions effectively, you need to properly structure a sales funnel — a step-by-step process that guides a user from their first contact with your brand to making a purchase or ordering a service.
In this article, we will break down how to build an effective sales funnel on your website, avoid common mistakes, and increase conversions. You’ll learn which tools are helpful at each stage and get practical tips that work in 2025.