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SEO (Search Engine Optimization) is an essential tool for those looking to increase the visibility of their website in search engines, such as Google. While specialized companies often handle SEO processes, there are cases when a business has a limited budget for promotion and needs to take matters into its own hands. Today, in this article, we will provide a step-by-step guide to self-optimizing your website, both internally and externally. We will also discuss the challenges and advantages of this process while highlighting key aspects to focus on.