
The Internet today is not just a network of websites — it’s an entire ecosystem where security, trust, and user convenience have become key indicators of quality. One of the most visible elements of this security is HTTPS — a protocol that ensures secure data exchange between the user and the website. If in the past HTTPS was associated exclusively with banking services or online stores, now it has become the standard for any modern website. Google has long established that the presence of an SSL certificate — which enables HTTPS — affects not only user safety but also a website’s position in search results.