A brand name isn’t just a set of letters — it’s the first impression your audience gets. It builds emotional connection, sets expectations, and defines the tone of your communication. In today’s digital world, your brand and your domain are inseparable. Even the best name won’t work effectively if the corresponding domain is taken or awkward to use. That’s why your choice should be strategic — combining marketing vision, legal clarity, and technical feasibility.
In a world where the speed of information perception has become the new currency, short domains are experiencing a true renaissance. What once seemed like a symbol of prestige has, by 2025, turned into a matter of efficiency, memorability, and brand recognition. A short domain isn’t just a few letters before the dot — it’s a powerful marketing tool that helps brands stand out in an oversaturated digital space. When a user sees a short, clear name, it’s easier to remember, type, or share on social media. And in an era when attention lasts only a few seconds, that can make all the difference.
On October 14, 2025, Microsoft will officially end support for Windows 10. For millions of users and businesses worldwide, this marks the end of an era: system security, stability, and compatibility will no longer be guaranteed.
According to StatCounter, in 2024 Windows 10 accounted for over 55% of PC usage in Ukraine. This means hundreds of thousands of companies and individuals will need to decide what to do next.
In this article, we will explain what the end of support actually means, what risks it brings, and what migration options are available. We will also look at how to leverage modern infrastructure solutions from RX-NAME to avoid problems and keep your business secure.
