Category: Marketing Page 3 of 6

What Your Website Should Be Like to Keep Customers Engaged and Increase Sales

A laptop with an open online store page, surrounded by graphs, charts, and growth indicators.
How to create a website that keeps visitors and increases sales

A modern website is not just a business card for your company on the internet. It’s a powerful tool for attracting clients, boosting sales, and building long-term relationships with users. But what exactly makes users want to stay on your site and come back? Let’s take a look at some practical tips on how to create a website where customers feel comfortable and are eager to interact with your business.

Tips and Tools for Monitoring Algorithm Updates in Google Ads

A web page with the Google logo in the center, surrounded by colorful icons, dialog boxes, gears, a smartphone, and other elements that symbolize digital tools.
Practical tips and tools for tracking changes in Google’s advertising algorithms

In the dynamic world of online marketing, success depends on constantly updating your knowledge and adapting to changes. Google Ads is no exception. The platform’s algorithms are continuously updated to provide the best experience for users and advertisers alike.

To run successful ad campaigns, it’s essential to stay informed about these changes and quickly adapt to them. This article will help you do just that: we’ve compiled several tips and tools for monitoring Google Ads algorithm updates.

How can artificial intelligence help retain customers on your website?

Schematic representation of a brain formed from electronic tracks, microcircuits and spherical elements of various sizes, connected by thin lines.
Using artificial intelligence to improve user experience and increase customer retention on the site

Today, in the dynamic world, keeping a customer’s attention on a website is becoming an increasingly complex task. The internet is overflowing with information, and people are accustomed to quickly moving from one site to another in search of what they really need.

And this is where artificial intelligence (AI) comes to the rescue. This revolutionary technology can help not only attract new customers but also keep them on your site longer, increasing the chances of conversion.

The Best Social Media Platforms for Your Company: Where Should You Be Seen?

Abstract 3D illustration in pastel colors with social media elements - hearts, messages, likes and chat icons.
Social media as the key to your business recognition

In today’s world, where the Internet has become an integral part of life, social media has transformed into a powerful tool for business development. It offers a unique opportunity to establish direct contact with potential customers, increase brand awareness, promote products and services, and create an active and loyal community around your company.

Creating a Landing Page That Works for Your Business

Illustration of creating a landing page - a girl places elements on a large computer screen with graphics and blocks of content.
A quality landing page is a tool that helps a business attract attention and increase sales

A landing page is a way to attract more customers. However, like any marketing tool, it has a number of requirements and rules. Not every business will be able to fully utilize the advantages of a landing page.

In this article, Bogdan Tymoshenko, CMO of the Ukrainian website builder Weblium, will share tips on how to create an effective landing page and which businesses it will suit.

What is UGC content and how can it be effectively used in your business?

A woman stands in front of a large laptop screen, surrounded by numerous photos and videos, symbolizing user-generated content.
UGC content is a powerful tool for building trust and attracting customers for your business

In today’s world, where information is accessible to everyone, brands are looking for new and effective ways to connect with their audience. User-Generated Content (UGC) is becoming an increasingly popular tool that can help them in this.

Website Speed Optimization: The Essence and Key Characteristics

Illustration of a man running next to a cheetah against a speedometer showing high speed.
Website speed as a key factor in efficiency and user experience

Website loading speed is not just a technical detail, but a crucial factor affecting SEO, user experience, and, consequently, the success of your online business. In this article, we will explore why speed is so important, how it can be measured and optimized, and which tools and techniques can assist you in this endeavor.

Everything You Need to Know About UI and UX Design of Websites

A set of user interface elements in the form of buttons, icons, panels, and layouts for mobile and web applications, arranged in a single composition.
UI and UX design for websites

Today, in the digital era, websites have become a real business card for any business and even individuals. And not just a business card, but a powerful tool that can analyze your target audience, sell products or services, share information, and generally build your own community.

However, for a website to be truly effective, it must not only be beautiful but also user-friendly. This is where two key concepts come into play: UI (User Interface) and UX (User Experience).

Website VS Social Networks. Which is better to choose for promoting goods and services online?

Smartphone with website open surrounded by social media icons, clouds and messages.
Website or social media — where is it more effective to promote products and services

In today’s world, online promotion is one of the most important tools for successful business development. It can increase brand awareness, attract new customers, and even boost sales.

The most popular channels for online promotion are websites and social networks, which are often used by various companies. However, which of them is better to choose for promoting your own goods and services? Let’s determine that in our article today.

SEO Trends in 2024: What You Need to Do to Be Visible in Search

Magnifying glass with the words "SEO" in the center, surrounded by a network of connected dots and lines, reminiscent of the structure of the Internet.
Key SEO trends in 2024

SEO (search engine optimization) is a set of measures aimed at increasing the visibility of a website in search engines. In 2024, traditional SEO factors such as content quality, site structure, and backlinks will continue to be relevant. However, with the development of artificial intelligence and machine learning, search engines are increasingly focusing on users. Therefore, to be visible in search, it’s necessary to consider the new SEO trends, which we will discuss in this article.

Page 3 of 6