Category: Marketing Page 3 of 7

Tips for Creating a One-Page Website

Infographic with four illustrated steps for building a one-page website: choosing a domain, choosing hosting, designing and structuring the page, and creating content.
Tips for creating a one-page website: choose a domain, choose hosting, design & structure your page, and create engaging content

In today’s digital world, having an online presence is essential for any business. If you’re just starting out or your services don’t require a large website, a one-page website (landing page) is the perfect solution. It’s simple, fast to create, and effective in showcasing your products or services.

Google’s New Algorithms 2025: Key Changes for Effective Website Promotion

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How Google’s new algorithms will affect SEO in 2025

Google makes hundreds of changes to its search algorithms every year, and of course, 2025 is no exception. Already in March 2025, the company released another Core Update, the conclusion of which caused two weeks of significant fluctuations in website rankings.

Such updates confirm that to effectively promote a website, SEO specialists need to adapt to the new rules of the game. In 2025, Google focuses on improving user experience, content quality, and implementing artificial intelligence in search. Let’s take a closer look at the main changes in Google’s algorithms for 2025 and practical advice on how to use them to benefit your website.

Google Indexing API: How to Speed Up the Indexing of Your Website Pages

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How to use the Google Indexing API to index your site pages faster

In today’s digital world, fast indexing of web pages is a key factor in ensuring their visibility in search engines. Google offers a tool called Indexing API, which allows website owners to promptly notify the search engine about the addition or removal of pages. In this article, we will explore how to set up Google Indexing API to accelerate the indexing of your website.

Why Google Doesn’t Show Your Business Profile and How to Fix It

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Reasons for not having a business profile on Google and how to fix it

If you’ve created a business profile on Google but it doesn’t appear in search results, this can impact customer traffic and your company’s reputation. Google My Business (GMB) is a powerful tool for local promotion, but sometimes it doesn’t work as expected. In this article, we’ll explore the main reasons why your profile might not be showing and how to resolve the issue.

SEO Optimization for E-commerce Stores: Useful Tips to Improve Your Website’s Visibility

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Practical SEO tips for an online store to increase website visibility and attract more customers

Is your dream to attract a steady flow of customers to your e-commerce store without excessive advertising costs? That’s exactly what SEO, or search engine optimization, is for. It helps your site rank higher in Google and other search engines. In this article, we’ll share how to make your site noticeable and appealing to search engines and users.

How to Create a Valid BIMI Record to Improve Email Deliverability and Strengthen Brand Image?

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How BIMI helps improve email deliverability and build brand trust

BIMI (Brand Indicators for Message Identification) is a new standard that allows companies to display their logo in email clients, such as Gmail and Yahoo, next to the messages they send. This not only increases trust in emails but also helps combat phishing and spam. When users see a familiar logo, the likelihood of them opening the email significantly increases. Implementing BIMI can have a substantial impact on your brand’s reputation and improve email deliverability to the primary inbox instead of spam.

How Artificial Intelligence Can Improve Customer Support and Enhance Service Quality

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Using artificial intelligence to automate customer support and improve service levels

We emphasize once again that modern technologies are changing approaches to business, and artificial intelligence (AI) is already taking a central role in this process. One of the most noticeable areas where AI is applied is customer support. It not only automates routine tasks but also significantly enhances service quality. In this article, we will explore how AI helps improve customer support processes and ensures seamless operation of service departments.

What Your Website Should Be Like to Keep Customers Engaged and Increase Sales

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How to create a website that keeps visitors and increases sales

A modern website is not just a business card for your company on the internet. It’s a powerful tool for attracting clients, boosting sales, and building long-term relationships with users. But what exactly makes users want to stay on your site and come back? Let’s take a look at some practical tips on how to create a website where customers feel comfortable and are eager to interact with your business.

Tips and Tools for Monitoring Algorithm Updates in Google Ads

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Practical tips and tools for tracking changes in Google’s advertising algorithms

In the dynamic world of online marketing, success depends on constantly updating your knowledge and adapting to changes. Google Ads is no exception. The platform’s algorithms are continuously updated to provide the best experience for users and advertisers alike.

To run successful ad campaigns, it’s essential to stay informed about these changes and quickly adapt to them. This article will help you do just that: we’ve compiled several tips and tools for monitoring Google Ads algorithm updates.

How can artificial intelligence help retain customers on your website?

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Using artificial intelligence to improve user experience and increase customer retention on the site

Today, in the dynamic world, keeping a customer’s attention on a website is becoming an increasingly complex task. The internet is overflowing with information, and people are accustomed to quickly moving from one site to another in search of what they really need.

And this is where artificial intelligence (AI) comes to the rescue. This revolutionary technology can help not only attract new customers but also keep them on your site longer, increasing the chances of conversion.

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