For many entrepreneurs, a domain is simply a technical website address that needs to be registered quickly in order to start operating. Most often, the choice falls on the universal .COM zone, as it is familiar to users worldwide. However, for local businesses in Ukraine, this approach is not always optimal. The .UA domain zone, as well as the related .COM.UA, often work more effectively because they do more than just indicate a website address — they shape the correct perception of the brand, its scale, and the market it is focused on.