A brand name isn’t just a set of letters — it’s the first impression your audience gets. It builds emotional connection, sets expectations, and defines the tone of your communication. In today’s digital world, your brand and your domain are inseparable. Even the best name won’t work effectively if the corresponding domain is taken or awkward to use. That’s why your choice should be strategic — combining marketing vision, legal clarity, and technical feasibility.
The internet is evolving toward greater accessibility and convenience for all users, regardless of language or country. One important step in this direction was the introduction of IDN domains (Internationalized Domain Names) — domain names that can contain letters from national alphabets, not just Latin characters.
Many users assume that when a domain expires, it simply disappears. But that’s not the case. The process of domain deletion is gradual, with several built-in phases that give the owner a chance to recover the domain before it becomes publicly available again.
