Tag: Site operation

Technical Reasons for Low Brand Trust

By

On 24.12.2025

In Marketing

A browser screen with the words “404 Error” and a sad smiley face in the center, surrounded by messages with user avatars, low ratings, question marks, warnings, and negative reactions.
Technical failures and problems in the site’s operation that create a negative user experience

When a user visits a brand’s website, they do not yet know the product, have not read reviews, and have not compared prices. However, the first impression is already being formed. And very often it depends not on design or copy, but on technical details that operate in the background. Page loading speed, connection stability, correct operation of forms, absence of browser errors — all of this creates a sense of reliability or, on the contrary, causes concern. Low technical quality of a resource is almost always subconsciously perceived as low quality of the brand as a whole.

Read More

Excessive Website Optimization and Its Hidden Impact on Speed

By

On 10.12.2025

In Marketing

A man with a large wrench adjusts mechanisms near a monitor displaying a web page, next to a speed indicator.
The pursuit of speed can backfire without a balanced approach

In today’s internet, loading speed has become one of the key conditions for a website’s success. Businesses invest significant resources into reducing page weight, optimizing images, implementing caching, and minimizing JavaScript and CSS. It may seem that the more optimizations you apply, the better. But in reality, excessive attempts to “speed up” a site often bring the opposite result. The website becomes more complex, less stable, and even slower. To understand why this happens, it’s important to look into the nature of optimizations, their real capabilities, and the hidden consequences that often remain unnoticed at first glance.

Read More

How DNS Caching Determines the Moment a Website Updates Across the Internet

By

On 19.11.2025

In Domains

Server, browser, timer, and monitor icons connected by arrows around a globe symbolizing DNS updates.
The DNS cache affects how quickly site changes become visible on the network

When website owners change content, update the design, move the project to another server, or even change the domain, it’s natural to expect that all users will see these updates immediately. However, the internet works differently. And the main reason for delays in the distribution of new data is the DNS caching mechanism. It determines when exactly the website updates become visible to the world and forms what is often called “DNS propagation.” To understand why this process cannot be accelerated instantly, you need to understand how DNS and DNS caching work.

Read More

What Should Be Rethought After the Cloudflare Outage

By

On 19.11.2025

In Security

Server, smartphone, and computer show errors during cloud infrastructure failure.
Vulnerability of infrastructure on which millions of websites depend

When a small website goes down, it’s a problem only for its owner. But when Cloudflare, one of the largest infrastructure service providers on the internet, goes down, the problem becomes global. The latest outage once again demonstrated that the modern internet depends on Cloudflare far more than it may seem at first glance. Tens of thousands of websites stop loading, some applications behave unpredictably, and even major international platforms fall into digital “darkness.” This is not just a technical incident — it is a reason to reevaluate your architecture and understand how the internet works today.

Read More

How DNS Recursion Works and Why a Query Sometimes Travels Around the World

By

On 12.11.2025

In Domains

An entrepreneur examines a globe through a magnifying glass, following the route of DNS requests passing between continents.
A DNS request travels a certain distance before the site opens

We’re all used to the idea that the internet “just works”: you type a website address into your browser — and a moment later it opens. But behind this simplicity lies a complex system without which the web wouldn’t exist at all. It’s called DNS — the Domain Name System. This system is responsible for translating the human-friendly domain name into the technical IP address of a server. However, few people realize that to obtain that address, a query may sometimes travel halfway around the planet before reaching its destination. The reason lies in a mechanism known as DNS recursion.

Read More