Category: Marketing Page 2 of 6

How to Build an Effective Sales Funnel on Your Website

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On 15.06.2025

In Marketing

A yellow funnel with user icons at the top and a coin at the bottom, surrounded by graphs, web pages, a gear, and a like icon.
Effective sales funnel on a website

In the world of digital marketing, a company’s website is more than just an online business card. It’s a full-fledged platform for attracting, engaging, and converting visitors into customers. But to make your website perform these functions effectively, you need to properly structure a sales funnel — a step-by-step process that guides a user from their first contact with your brand to making a purchase or ordering a service.

In this article, we will break down how to build an effective sales funnel on your website, avoid common mistakes, and increase conversions. You’ll learn which tools are helpful at each stage and get practical tips that work in 2025.

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How to Improve Your Website Using AI. Useful Tips for 2025

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On 13.06.2025

In Marketing

Illustration of a robot with the inscription "AI" pointing at a large monitor with a website, while a girl works on a laptop next to it. Above the screen are search icons, a processor with "AI" and an up arrow, symbolizing development and optimization.
How to improve your website with AI. Practical tips for 2025

In today’s digital landscape, your website is often the first impression customers get of your business. But is your site really performing at its best? In 2025, artificial intelligence (AI) offers powerful tools that can help you improve your website’s usability, performance, and even SEO rankings. Let’s explore how AI can enhance your online presence and help you stay ahead of the competition.

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Useful Tips for Promoting Your Business on Social Media in 2025

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On 06.06.2025

In Marketing

A group of young people working with laptops and smartphones in an office. A presentation with a graph and the word “DRAMA” is shown on the laptop screen. Around are the logos of TikTok, Instagram, YouTube and Facebook, symbolizing social networks.
Promoting business through social networks in 2025

In 2025, social media remains one of the most powerful tools for business promotion. However, competition is growing, algorithms are evolving, and users are becoming more selective. That’s why it’s crucial to stay up to date with the latest trends and build a smart strategy to attract more customers, boost brand recognition, and increase revenue.

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Tips for Creating a One-Page Website

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On 04.06.2025

In Marketing

Infographic with four illustrated steps for building a one-page website: choosing a domain, choosing hosting, designing and structuring the page, and creating content.
Tips for creating a one-page website: choose a domain, choose hosting, design & structure your page, and create engaging content

In today’s digital world, having an online presence is essential for any business. If you’re just starting out or your services don’t require a large website, a one-page website (landing page) is the perfect solution. It’s simple, fast to create, and effective in showcasing your products or services.

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Google’s New Algorithms 2025: Key Changes for Effective Website Promotion

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On 05.04.2025

In Marketing

Monitor with growth charts and magnifying glass icon on Google logo background, next to charts and checklist.
How Google’s new algorithms will affect SEO in 2025

Google makes hundreds of changes to its search algorithms every year, and of course, 2025 is no exception. Already in March 2025, the company released another Core Update, the conclusion of which caused two weeks of significant fluctuations in website rankings.

Such updates confirm that to effectively promote a website, SEO specialists need to adapt to the new rules of the game. In 2025, Google focuses on improving user experience, content quality, and implementing artificial intelligence in search. Let’s take a closer look at the main changes in Google’s algorithms for 2025 and practical advice on how to use them to benefit your website.

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Google Indexing API: How to Speed Up the Indexing of Your Website Pages

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On 06.02.2025

In Marketing

A magnifying glass with a bright light beam directed at a document with the words Indexing API and the Google logo.
How to use the Google Indexing API to index your site pages faster

In today’s digital world, fast indexing of web pages is a key factor in ensuring their visibility in search engines. Google offers a tool called Indexing API, which allows website owners to promptly notify the search engine about the addition or removal of pages. In this article, we will explore how to set up Google Indexing API to accelerate the indexing of your website.

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Why Google Doesn’t Show Your Business Profile and How to Fix It

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On 05.02.2025

In Marketing

A web browser window with a large magnifying glass in the center, surrounded by globe icons, geotags, and SEO text.
Reasons for not having a business profile on Google and how to fix it

If you’ve created a business profile on Google but it doesn’t appear in search results, this can impact customer traffic and your company’s reputation. Google My Business (GMB) is a powerful tool for local promotion, but sometimes it doesn’t work as expected. In this article, we’ll explore the main reasons why your profile might not be showing and how to resolve the issue.

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SEO Optimization for E-commerce Stores: Useful Tips to Improve Your Website’s Visibility

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On 15.11.2024

In Marketing

A monitor with the words SEO optimization and a shopping cart icon, next to graphs, a magnifying glass and digital elements symbolizing data analysis.
Practical SEO tips for an online store to increase website visibility and attract more customers

Is your dream to attract a steady flow of customers to your e-commerce store without excessive advertising costs? That’s exactly what SEO, or search engine optimization, is for. It helps your site rank higher in Google and other search engines. In this article, we’ll share how to make your site noticeable and appealing to search engines and users.

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How to Create a Valid BIMI Record to Improve Email Deliverability and Strengthen Brand Image?

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On 26.10.2024

In Marketing

An open envelope icon with a letter inside, positioned on a smartphone, with icons of email, a target, a checkmark, and paper airplanes flying around it.
How BIMI helps improve email deliverability and build brand trust

BIMI (Brand Indicators for Message Identification) is a new standard that allows companies to display their logo in email clients, such as Gmail and Yahoo, next to the messages they send. This not only increases trust in emails but also helps combat phishing and spam. When users see a familiar logo, the likelihood of them opening the email significantly increases. Implementing BIMI can have a substantial impact on your brand’s reputation and improve email deliverability to the primary inbox instead of spam.

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How Artificial Intelligence Can Improve Customer Support and Enhance Service Quality

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On 03.09.2024

In Marketing

Outline of a person with a circuit diagram inside, next to an icon of a user wearing headphones in a dialog box.
Using artificial intelligence to automate customer support and improve service levels

We emphasize once again that modern technologies are changing approaches to business, and artificial intelligence (AI) is already taking a central role in this process. One of the most noticeable areas where AI is applied is customer support. It not only automates routine tasks but also significantly enhances service quality. In this article, we will explore how AI helps improve customer support processes and ensures seamless operation of service departments.

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