Having your own internet domain for your store is a step toward professionalism and brand recognition. If you sell products on popular marketplaces, it’s worth knowing how you can use your domain name with platforms like Rozetka, Prom.ua, and OLX. In this article, we’ll explain why this is useful and how to connect or apply your own domain on each of these services. You’ll learn about the benefits for businesses and private sellers, as well as get practical advice without unnecessary technical jargon.
Why is this useful?
Connecting your own domain to your online store has several significant advantages:
- Brand and trust. When your store has an address like myshop.com instead of a long marketplace URL, it looks more professional and increases customer trust. A personal domain helps reinforce your brand name in customers’ memory.
- Advertising convenience. You can easily promote your store in ads and social media using a simple web address that buyers will remember without difficulty. For example, it’s much more convenient to put myshop.ua on business cards or banners than a long link from an external site.
- SEO promotion. For some platforms (such as Prom.ua), having your own domain can positively affect SEO—your store will be indexed better by search engines. Although large marketplaces already rank well, having a unique domain lets you develop a separate online presence.
Next, let’s look at the features of connecting a domain on each marketplace.
Prom.ua: connecting your own domain
Prom.ua is one of the largest marketplaces in Ukraine, and it also allows sellers to create a separate online store. The good news: on Prom.ua, you can fully attach your own domain instead of the standard store address. Here’s how:
- Register a domain name. If you don’t have a domain yet, choose and register one first. You can do this through any trusted domain registrar. It’s important to pick a name that matches your business.
- Set up DNS (name servers). After registering the domain, log into your registrar’s control panel and change the DNS settings. You need to specify Prom.ua’s special name servers for your domain:
ns1.promdns.netns2.promdns.netns3.promdns.net
This “points” your domain to Prom.ua’s servers so it shows your store. Don’t worry, this is fairly easy to do in your registrar’s interface. DNS changes take just a few clicks. - Add the domain in your Prom.ua account. Log in to your seller’s account on Prom.ua. Go to Website Management → Domain name. Select “External domain” and enter your newly registered name (without http:// or www, just the domain itself).
- Wait for confirmation. You’ll need to wait a bit for the changes to take effect. DNS updates may take 2–24 hours. After that, your Prom.ua store will be accessible via your own domain. The old Prom address will still work in parallel, but you’ll focus customers on the new one.
Good to know: Connecting your own domain on Prom.ua is only available with paid service packages. If you’re on the free plan, upgrade first. For a serious online store, this investment is worthwhile, as you’ll gain a professional address (like myshop.com instead of myshop.prom.ua), more customer trust, and SEO advantages.
Rozetka: can you connect your domain?
Rozetka is Ukraine’s leading online marketplace, where thousands of entrepreneurs sell products. Many wonder whether they can “attach” their own domain to their Rozetka store page. Currently, direct domain connection on Rozetka is not supported—all sellers operate under the unified Rozetka site, with addresses like rozetka.com.ua/…. You cannot replace this with myshop.ua.
However, that doesn’t mean your domain is useless! First, to become a Rozetka seller, you need your own online store on a separate domain (it’s part of the partnership requirements). So you’ll likely already have a domain-based site to develop in parallel. Second, you can use your domain as a convenient redirect. For example, set up a redirect so that when a buyer enters yourdomain.ua, they’re automatically taken to your Rozetka seller page. This can be configured in your domain control panel.
Practical tip: Use your site on your own domain as your brand’s showcase. Post company information, contact details, and add “Buy on Rozetka” buttons or links. That way, your website and Rozetka page will complement each other. Always mention your domain in ads—it looks more professional, even if it redirects to Rozetka.
OLX: connecting a domain to an OLX store
OLX is a well-known classifieds platform that also lets business users create an OLX store. An OLX store is basically your mini-site on OLX, where all your listings and company info are grouped. So how does a domain work here?
Unlike Prom.ua, OLX automatically gives your store an address as a subdomain of OLX. For example, your store page might look like myshop.olx.ua. This is convenient since you don’t need to buy a new domain or set up hosting—it works “out of the box” and is indexed well by search engines.
Still, having your own domain can be useful. If you already have a well-known domain name (say myshop.ua), you can set up a redirect so visitors typing your domain are forwarded to your OLX store. This way, you advertise a short, memorable domain, while customers still end up on your OLX shop. It makes your store look more solid and increases buyer trust.
Remember, OLX stores are a paid feature (you need to purchase an OLX Pro or another package). The setup is simple: choose a store name (this becomes part of your OLX URL), upload a logo, add a description, and your store is ready. Then decide whether to stick with the OLX subdomain or promote your own domain with a redirect.
Conclusion
Connecting your own domain to marketplaces is a great way to boost recognition and trust in your business. On Prom.ua, this is fully supported—you can run your store under your own domain, which is especially valuable for branding and SEO. On Rozetka and OLX, direct domain linking isn’t available, but you still have options: use redirects and combine your site with the marketplace page. This ensures your customers find you easily with a clear web address, while you keep all the benefits of selling on big platforms.
As practice shows, combining the power of marketplaces with the advantages of your own domain brings the best results. Your store looks professional, and buyers feel more confident when they see your domain in ads or the browser bar. Use these tips to take your online business to the next level—and let your brand grow both on marketplaces and beyond!
Leave a Reply