Tag: Domain zone

When the .UA Domain Zone Is Better Than .COM for Local Business

A store with a local symbol and a .UA domain next to a store with a global symbol and a .COM domain, with a choice of direction shown between them.
Choosing between local and global domain presence for business

For many entrepreneurs, a domain is simply a technical website address that needs to be registered quickly in order to start operating. Most often, the choice falls on the universal .COM zone, as it is familiar to users worldwide. However, for local businesses in Ukraine, this approach is not always optimal. The .UA domain zone, as well as the related .COM.UA, often work more effectively because they do more than just indicate a website address — they shape the correct perception of the brand, its scale, and the market it is focused on.

How Social Media Trends Shape the Demand for Domain Zones

A woman with a phone chooses a domain zone among the options .com, .net, .org and .store.
Social networks influence the popularity of various domain zones

In today’s digital world, social media determines which topics become popular, which brands grow, and which content formats attract the most attention. It also influences which domain zones users register more often. In the past, choosing a domain was mostly a technical decision: companies picked classic .com or .net, and personal websites relied on local domains. However, with the rise of TikTok, Instagram, YouTube, and new platforms, the demand for domain zones has begun to shift under the influence of trends, influencers, and content formats. To understand why certain domains become fashionable, it’s important to see how exactly social networks shape users’ digital behavior.

How new domain zones are created and who decides what comes after the dot

Experts discuss the launch and delegation of new domain zones such as .app, .blog, .shop, and .info.
New domain zones undergo careful approval before appearing in open registration

Twenty years ago, choosing a domain name was simpler: there were only a few popular zones like .com, .net, .org and national domains for different countries. But today the internet includes addresses with extensions such as .shop, .art, .blog, .online, .app and even .pizza or .coffee. It may seem that a domain can be any word, and there is some truth in that. However, the process of creating a new domain zone is not chaotic and follows clear rules. Understanding how names after the dot are formed and who approves them is possible thanks to an organization without which the modern internet would not exist.