Three superheroes in suits with .ETH, gears, and a wrench symbolizing alternative DNS systems, against a server with ICANN written on it.
ENS, Handshake, and other systems challenging traditional domain management

In today’s Internet, the domain name system is centrally managed by ICANN. But with the development of Web3, alternative approaches to domain management are emerging — decentralized DNS systems that operate independently of the traditional infrastructure. Among the best-known are ENS, Handshake, Unstoppable Domains, and others. They open up new possibilities for users, entrepreneurs, and developers seeking greater autonomy and security in the digital environment.