On the eve of Kyiv Day, the RX-NAME team congratulates Kyiv residents and everyone whose business, work, bold ideas and new projects are connected with the capital. We wish our city development, resilience, energy and even more great initiatives that make it modern and recognizable.
A website can rank well in Google for years, receive steady traffic, and gradually lose part of its audience even without any drop in rankings. This is currently one of the strangest situations in search. Everything seems to be working, there are no technical issues, SEO is being done, content is being published. But people are increasingly getting answers before they even open the website itself.
Not that long ago, most interaction with AI followed a pretty simple pattern: open a browser, type a request, get a response. But at some point it became noticeable that large companies had started moving in a slightly different direction. AI is gradually stopping being a separate service “somewhere in a tab”. It’s being built directly into the devices themselves.
At the end of April 2026, the Linux community started talking about a flaw in the algif_aead kernel module. The issue is local, but critical: an attacker with minimal privileges inside the system can escalate to root. In practice, this means losing control over the server. After obtaining root access, a third-party user can extract databases, configuration files, SSH keys, or completely rebuild the system for their own purposes. The situation became much more dangerous because ready-made instructions and exploitation tools appeared in public access almost at the same time as the vulnerability itself became known. Script kiddies and automated scanners usually start using things like this within the first days.
May 17 is marked on the calendar as two closely related occasions: World Telecommunication and Information Society Day and Internet Day. This date is tied to the year 1865, when the International Telecommunication Union was founded. Back then, rules for international telegraph communication were being developed. Later, Morse devices were replaced by telephone lines, then mobile communication, satellites, and fiber optics appeared. Now information can be transmitted across distances in milliseconds.
In conversations about hardware, the focus is usually shifted toward the processor. That is logical, but in practice performance depends not so much on raw computing power as on whether the system can keep “feeding” that processor with data fast enough. When RAM cannot keep up, an expensive multi-core chip simply sits idle waiting for the next portion of information.
Rebranding is often seen as a complete restart: a new name, a fresh logo, a different tone of communication, and a move to a new website. It seems logical to leave everything old in the past, but this rule does not work with a domain. An address that served as an entry point for years is not just a line in a browser, but the digital history of a business, and it should not be cut off in a single day.
May 1 for the RX-NAME team is not just another mark on the calendar. Exactly a quarter of a century ago, we started working in the domain and hosting market. Over these 25 years, numbers have faded into the background, giving way to real experience: thousands of launched projects and the main principle – to ensure stability despite any external circumstances.
