Tag: domain investment

What Is the Secondary Domain Market and Why It Exists

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On 16.12.2025

In Domains

People at a counter with domain zones .com, .net, .org, .shop, .ai, .ua with price tags, symbolizing the purchase and sale of domains.
The secondary domain market operates on the principle of demand and value of domain names.

The secondary domain market is an environment where domain names that have already been registered in the past are bought and sold. Unlike primary registration, where a domain is purchased directly from a registrar at a fixed price, on the secondary market the price is determined by demand. Simply put, a domain becomes a digital asset similar to real estate: if an address is short, clear, associative, or related to a popular topic, its price can increase several times over. That is why the secondary market has existed for decades and continues to grow steadily along with the internet.

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How to Assess a Domain’s Liquidity Before Purchase

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On 27.11.2025

In Domains

A man holds a magnifying glass in front of a computer screen showing a .com domain and a price growth graph.
Assessing domain potential before investing

Domain liquidity is one of the key indicators that shows how easily and profitably a domain can be sold or used to build a recognizable online brand. Although a domain may look like a simple digital address at first glance, its value is shaped by market rules: the shorter, clearer, and more popular the name, the higher the chance that it will remain valuable for years. Assessing liquidity before purchasing helps avoid unnecessary expenses, make the right investment, and choose a truly promising name. To understand what influences liquidity, it is important to explore the key factors that form a domain’s market value and the methods specialists use to evaluate such assets.

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The Strangest Domain Zones in the World and Who Uses Them

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On 09.10.2025

In Domains

Four people, each associated with different domain zones: museum, artificial intelligence, pizza, and ninja.
The most interesting and rarest domain zones that open up new opportunities for various fields of activity

The world of domains isn’t just about familiar .com, .org, or .ua, but also about dozens, even hundreds, of unusual zones that exist in the most unexpected corners of the world. Some of them were created with a practical purpose — for small countries or territories — and later became a marketing phenomenon. Others turned into true “magnets” for creative brands, IT companies, and even enthusiasts of specific topics.

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Premium Domains. Investment or Trap?

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On 28.07.2025

In Domains

Scales with the words "Domain Investment" and "Trap", symbolizing the choice between a profitable investment in premium domains and the risk of a financial trap.
Premium domains can be both a profitable investment and a risky expense

In the world of digital business, a domain name is more than just a website address. It’s part of your brand, a marketing tool, and in some cases — a strategic asset. That’s why interest in premium domains — short, catchy, memorable names — continues to grow, even though they often cost significantly more than regular domains.

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