Month: November 2025

How new domain zones are created and who decides what comes after the dot

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On 07.11.2025

In Domains

Experts discuss the launch and delegation of new domain zones such as .app, .blog, .shop, and .info.
New domain zones undergo careful approval before appearing in open registration

Twenty years ago, choosing a domain name was simpler: there were only a few popular zones like .com, .net, .org and national domains for different countries. But today the internet includes addresses with extensions such as .shop, .art, .blog, .online, .app and even .pizza or .coffee. It may seem that a domain can be any word, and there is some truth in that. However, the process of creating a new domain zone is not chaotic and follows clear rules. Understanding how names after the dot are formed and who approves them is possible thanks to an organization without which the modern internet would not exist.

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How NFTs Turned Digital Files into Unique Objects

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On 07.11.2025

In Blockchain

A regular file image is converted into an NFT token with an NFT coin underneath.
Convert digital files into unique NFTs

Until recently, digital files were seen as something infinitely copyable and identical. An image shared online could have thousands of copies, each looking exactly like the original. Music, video, or digital art could be stored on countless devices, and no one could prove who owned the “real” version. The internet had no scarcity, and therefore no true sense of ownership. Everything changed with the emergence of NFTs, which transformed digital objects into fully unique assets with defined ownership, history, and value.

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Platforms for Creating Interactive Instructions and Guides

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On 06.11.2025

In Services

When a product becomes more complex and users expect to understand the interface quickly, instructions shift from being a secondary element to an essential part of the user experience. Instead of static PDF files and long text explanations, interactive guides are now widely used — step-by-step scenarios that allow users to repeat actions directly during the learning process. They offer the ability to “see and do” at the same time, which significantly speeds up adaptation and reduces the number of support requests.

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The Psychology of Color in Web Design: How It Influences Sales

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On 05.11.2025

In Marketing

A woman is holding a tablet and looking at the screen with a pie chart and a growing bar graph.
How visual accents shape user perceptions and decisions

When we open a website or online store, we rarely think about why it looks the way it does. Why is the “Buy” button green, while the background is light and calm? Why do advertisements often use red or orange? In fact, design is not just aesthetics. It is a visual language that influences our feelings, decisions and behavior. And one of the most powerful tools of this language is color. The psychology of color helps us understand how shades can build trust, encourage action, and ultimately increase sales.

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What Are UTM Tags and Why They Matter

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On 04.11.2025

In Marketing

A person stands in front of a monitor with graphs, charts, and examples of links with UTM tags.
UTM tags as an analytics tool for tracking the effectiveness of advertising campaigns

Every marketing campaign is an investment. You spend money, time, and resources to attract users to your brand. But how do you know which channel truly works and which one just looks active on the surface? That’s exactly what UTM tags are for — small parameters added to links that let you track where a visitor came from, what ad they saw, and what actions they performed on your website.

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