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Today, it’s hard to imagine the development of any business without internet advertising. This strategic practice has long become an integral part of the functioning of various companies aiming for success, standing out among competitors, and capturing the attention of their audience. However, without knowledge of specific elements of the advertising process and their nuances, the effectiveness of future outcomes for business operations decreases significantly. Therefore, in this article, we will delve into and explore in greater detail the essence of internet advertising, its various types and tools, as well as provide practical advice on how to attract more users to your own website through internet advertising.