Successful content always starts with the right topic. However, even the best-written article or video won’t bring results if users aren’t searching for this information. That’s why it is essential to understand whether there is real demand before creating any material. One of the most effective and free tools for this purpose is Google Trends. It helps analyze how often people search for a certain word or phrase on Google, how the popularity of that query changes over time, and whether it makes sense to invest resources in developing content around it.
