
Success in online retail is determined by many factors that can have both a positive and negative impact. However, among all these elements, it is extremely important to focus on one key aspect – the volume of sales, which defines the business’s positioning in the competitive environment of the modern internet world and indicates its own development. Sometimes, however, the result of this process can fluctuate under the influence of various external and internal factors, which significantly do not meet previous expectations. So, what exactly are the factors that affect sales, how to respond to these challenges, and what strategies to apply to improve the situation? These key questions will be discussed in our article today.