
TikTok is a popular social network that has become a true phenomenon in the world of digital content in recent years. Its main essence is short videos ranging from 15 seconds to one minute, accompanied by music, filters, and effects. Here, anyone can express themselves and their creativity, find like-minded people, and communicate with their target audience (TA) by exchanging messages. TikTok is typically used for entertaining content, but now it has also become a powerful tool for promoting products and services.