Tag: Automation

When Automation Harms Business

A chatbot behind a laptop responds to a request, while three people with dissatisfied expressions stand opposite.
Digital processes and the human factor in business

Automation has long ceased to be something exceptional. Systems for automated accounting, customer support, billing, and infrastructure management are perceived as a mandatory stage of business development. It promises cost reduction, speed, and scalability. However, automation is not a universal solution. In certain situations, it not only fails to help but also creates new problems that are more difficult and expensive to solve than the original manual processes.

How Automation and Artificial Intelligence Are Transforming the Domain Market

A person registers a domain using a robot with artificial intelligence elements.
Automation and AI are changing the approach to domain registration and zone selection

In a world where every second counts, the domain registration process is undergoing a technological revolution. What once required manual checking, registry communication, and confirmation, now happens automatically — within seconds. Automation systems and artificial intelligence algorithms are reshaping not only the speed but also the very logic of how we work with domains.