A person works with a large screen that shows a target and graphs.
The profession of a targetologist is relevant due to the growing role of precise online marketing

The modern pace of life and rapid development of information technologies continuously demand new approaches to business. One of these approaches is the involvement of a targetologist, an expert who understands the essence of the audience and can direct advertising in the right direction. Today, let’s take a closer look at the essence of this profession, where one can learn it, and why it’s extremely relevant today.