Tag: Website Speed

5 Real Reasons Why a Website Crashes Right During an Ad Campaign

An error message appears on the laptop screen during a sale.
Why sites can’t handle the load during advertising

In business, there’s nothing worse than spending weeks preparing, setting up targeting, and crafting creatives—only for your website to go down the moment your advertising campaign begins. Clients click the link, the page doesn’t load, and your budget goes straight down the drain. Why does this happen? At first glance, it may seem like bad luck, but in reality, there are very specific reasons why a website can crash exactly at peak traffic.

Edge Hosting. How to Place a Server Closer to Users to Reduce Latency

A lighthouse in the sea emits rays of light that illuminate the icons of online services: video, chat, shopping and others.
Placing servers closer to users to minimize delays

In an era when website loading speed directly affects conversions, SEO rankings, and user loyalty, the question of where the server is physically located becomes critically important. One solution that can significantly reduce latency and improve stability is Edge Hosting — placing servers as close as possible to end users.

Virtual DNS Locations – How to Improve Website Speed and Availability with Anycast DNS

Schematic of routing user requests through multiple DNS nodes to a site using Anycast.
How Anycast DNS helps speed up a site and ensure stable access

In today’s internet environment, every millisecond counts. Website speed and stability directly affect user experience, search engine rankings, customer trust, and a company’s reputation. One of the key components that influence website performance is DNS infrastructure. In this article, we’ll explore how virtual DNS locations based on Anycast DNS can improve performance, ensure high availability, and enhance the security of your online resources.